How to get a job at an Ad Agency?
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The first and foremost criterion for getting a job at an ad agency is
having tons of creativity. Advertising business is all about
creativity; once the creative juices begin to flow the rewards are
overwhelming. A good degree can take you places. Any course or a
degree at a reputed university or an advertising school is a big
advantage. People with fewer resources can utilize the Internet to
maximum, as lots of material regarding advertising is available
online, learning from the comfort of home. Having internship
experience counts when trying in an ad agency. Internship provides
ample exposure to the advertising industry and basic training can be
skipped after getting a job. It is better to opt for an entry-level
position as this makes your foundation in advertising very strong.
Many successful people are known to have started from the bottom most
position. This provides us with an opportunity to work outside the
job zone assigned which helps to learn the tricks of the trade. Even
if future doesn’t look bright enough in the present institution
this experience will certainly count when looking for a job
elsewhere.
The resume is an important
part of the job search and should reflect the creativity of the
applicant. It should be amusing and at the same time professional
too. Addressing a letter to the Creative Director of the company can
be of good help. Find out thoroughly about him before writing a
letter, which might also help in creating an impression during the
interview. If the response is taking time don’t hesitate to post
another letter. Calls are usually not appreciated as most of the
people at an ad agency are busy round the clock and professionals at
a higher position have to deal with many projects at once.
Look
out for people in your the network which can sometimes fetch
opportunities through references. These networks can be a source of
information about the seminars, educational workshops and local
advertising clubs. Doing voluntary work for special events will be
worth the effort because if the work is really eye catching it will
be appreciated by the guests who visited the event and one of them
can be a potential employer.
If the big break seems real
far its better to start freelancing rather than wasting time. Try
creating original work and approach ad agencies and small business
with your work. This can spice up the on-going job hunt. A graphic
designer and a copywriter will have an advantage in this approach. If
it’s hard to get a start create spec ads. Spec ads are personal
versions of a published ad. A little bit of twist can sometimes
result in a better ad than the actual one. Even if it isn’t this
sure will bring you opportunities in small local businesses.
Start
with businesses residing in your locality like the grocery store or
the butcher’s shop. Later on approach television and radio
stations. They always have vacancies for commercial writers and need
a helping hand to develop programs. Since the income is less in these
type of jobs its easier for a beginner to get a job.
At the end of the day passion
for work really counts. Sometime or the other there will be an
employer who will have respect for true passion and creativity and
all that energy will give you that much needed break and take you
places.